[REAL TALK] Influencer survival guide and Genuine content/ product reviews

Hey friends, I wanted to start on a new series for my blog where we can discuss, rant and share our experiences with similar issues from topics that aren’t really discussed. I want to welcome both creators and also non-creators to join me on this topic.

Disclaimer: This post was made to open a discussion and allow people to whether influencer or not, see the ugly side to social media reviews and what to look out for.

Today’s topic, I will be shedding some light on product reviews. Whether it’s on youtube, Instagram, Makeupalley, Sephora or Influenster. There are billions of reviews on the internet, some are helpful… some, not so much. I specifically want to target Instagram reviews today. I personally don’t trust Instagram review for multiple factors.

  • You may come across some brands have really close deadlines when you receive the product – leaving you with limited time to try out the product and have an opinion on it.
  • Some influencers (big or small) are afraid of giving bad reviews about products simply because they want to be on the brand’s good books – this can be harmful to the community and also those who are just consumers because the information listed/review is inaccurate and not truthful.
  • There are some influencers I have caught where they just misinform their audience, whether that was done or purposely or not, I am not aware of that. Brands sometimes make insane claims about their products and I think influencers should be responsible for what they choose to say for and about the product. It’s vital for influencers to do their research about the brand, ingredients, and products prior to posting. I’ve been seeing a lot of posts where people just copy and paste the product description of the brand’s website. This is irresponsible behavior and needs to change.
  • Take everything you see through the internet with a grain of salt. Brands will sometimes as you to write POSITIVE reviews on Sephora. Shady, I know. This is why I usually check reviews on youtube or blogs because these are evergreen content, you can always access them and people are likely to the tell the truth when exposed in that sort of nature. I find a lot of people are more comfortable speaking freely on blogs rather than Instagram (there’s also no character limit).

My tips how to survive as an influencer at any size:

  • Whether you’re big or small, stay humble and always stay true to yourself and create genuine content.
  • Be serious about yourself and brand because no one will take you seriously if you most certainly don’t. Hold yourself accountable to things you post and say on social media and own it!
  • Stay professional, I know it’s funny and some of us may think it’s “cool” to be vulgar on social media but at the end of the day, remember that you have an audience of all sorts of ages. Be respectful and thoughtful with the content you choose to share to your audience.
  • Set up a schedule for everything you do. No, not an internal schedule in your brain. An actual one! One that you can refer to, whether’s it’s on your phone as an alarm clock or calendar.
  • Ask yourself if whether you are here for the long term or short term and set some goals what you want to achieve and your end game goal. We often get sidetracked with ideas and what our peers are doing with their accounts. What do YOU want to do with your account? Think, plan and make it happen.
  • If you dislike the products you’ve tried and feel “uncomfortable” to share your feedback, you don’t have to post it at all. What’s worse? Misinforming your followers and readers or being honest and critical? You decide. I personally will post it anyway because I know my negative/honest feedback will always help someone!
  • Don’t be afraid of being honest. A lot of brands will understand and take your feedback, you could benefit others and also the brand by providing them your honest feedback and experience. And if a brand, dislikes your feedback simply because it wasn’t positive then forget them! At the end of the day, it looks bad on them because they don’t know how to handle criticism.
  • You should with brands you enjoy and have experience with. Never settle for less and work with just any brand even if you feel bad rejecting.
  • Never take things personally especially on social media. There are trolls, people who are unaware, brands that may reject your PR inquiry. Point being is, you need to understand that there are people that won’t see you eye to eye and you may face rejection. Brands will always welcome you try again later. Learn to take “no” as a positive answer and give yourself the opportunity to level up your content game.
  • Never see rejection as a failure, always try and try harder every time. If you give up so easily, that means you never really wanted it and if you make excuses for yourself… one after another, that means you were never really passionate about it. You just wanted something to come to you easily and fast.
  • Most of us already think our content is perfect¬†or/ and does not need to change. Truth is, sometimes we need to welcome change and accept it so that we can see growth. How will you know if you don’t even try? 
  • Be patient with yourself, experiment around, change your content and learn what works and what doesn’t. Step out from your comfort zone and try something new!
  • Don’t buy things for the sake of the gram. It’s just silly. Do you see how silly that sounds even reading that? Check out my blog on decluttering and getting organized, where I discuss being more of a smart shopper.

 

I hope this helped you and if you’re curious to know more about this subject or want me to share something along on the lines to this topic, please feel free to suggest it in the comment section or DM me on Instagram. I love hearing from you all! I hope you all have a fantastic and blessed week.

 

[Lesson] Cleaning & Declutter

I recently went on a mass declutter and actually took out my drawers and got rid of more makeup that I imagined to get rid of. During the process, I found myself quite eager to get rid of the products. I assumed I would be uncomfortable and sad from it but guess not. It was about time to declutter anyway. As a small beauty influencer, I still do receive quite a bit of PR and that quickly can accumulate a lot of space. So what I did for myself was, I kept products that were new aside so I can pass it forward to family and friends. I threw away old, expired makeup because no one wants to use that! Some products were only used once, which sucks!

What I learned from this declutter:

  • (For influencers) – Do not accept PR that you do not care for.
  • Do not purchase products that are not something I would use for the long-term – a lot of my purchases were for short-term use and that’s extremely wasteful.
  • Just because products with pretty packaging are pretty to look, doesn’t mean you need it.
  • If you already own that shade or a similar shade, do not get it. No one would notice the difference.
  • If there’s a sale, doesn’t mean you should buy anything from that sale. There’s always going to be a sale. Use up what you have first then considered buying more later.
  • Just because someone owns something nice, doesn’t mean you need to go out and purchase it. You are an adult now, understand and remember that you have priorities and bills to pay.

What I should be asking myself before I make any beauty purchase:

  • How many uses can I get out of this?
  • How long is the shelf life on this and does it make sense to own it now or later?
  • Will room temperature changes affect the product or not?
  • Am I allergic or sensitive to any of the ingredients listed?
  • Is this the correct shade for me? Have I swatched it at the store/read the colour description carefully?
  • How much product do I have left for my _____? example: foundation, lipstick and etc.
  • Is it a necessity or a want? Can it wait?

For those of you who are social media on a regular daily basis or with friends who are shopaholics, I know how hard it can be at times to not give in but just remember that if it does not spark joy or something you will use for the long term for yourself, why buy it? I’m always on social media because it’s part of what I do. I sometimes fall into the trap of buying things I don’t need because I saw it on my feed. I follow a big mix of different beauty accounts; some are drugstore, affordable beauty and some are boujee/high-end accounts. The high-end ones always get me because either the packaging looks great or it’s super popular on social media where you would see it at least once a day.

I hope you found this helpful in some shape or form, I thought I might shed some light on a topic that people do not normally talk about.

Tips&Tricks – How To Save Money

I’m pretty sure many of you find this amusing that I’m making a post like this but I figured it would be something helpful and hopefully gives some of you motivation to save money. I’m one of those girls who loves retail therapy and I will spend for the most stupidest reasons. Two examples I do at-least once a week is: 1) I don’t like what I’m having for lunch and I want fresh, hot food so I will order out. 2) I am sad/stressed/upset and I need to buy something to cheer myself up. Do these examples apply to you or you can relate? Let a girl know.

I think what is important is to not restrict ourselves because that will create more resistance and temptation later on. There should be a focus on an objective of some sort, whether it’s a handbag you wanted for so long, a property, vacation or etc. You should start off with an objective and it should be something you are passionate about, not something you want for temporary because we tend to lose track of the goal if it is.

Tip #1: Have a piggy bank

I always put my loose change, 5 dollar bills and lucky pocket money in my piggy bank. I got my piggy bank last year and he’s become very heavy now. I was tempted to open him up quite a handful of times but I quickly stopped myself because my objective is to fill him so full, that I can no longer put anything more in him then I will open him up and cash him at the bank. You will notice a significant difference how much a piggy bank can change your saving game. Cashing in hundreds, maybe even thousands of bucks?! How rewarding does that sound?

Tip #2: Skip out on buying coffee and make your own coffee at home

Wake up earlier in the morning and prepare yourself some coffee. Buying coffee every morning before work does add up. Think about it…

Let’s say you get 1 large cup of coffee every morning on a weekday…
$5 x 5 days = $25
For 1 month (30 days length) without weekends:
$5 x 22 days = $110
For 1 year (365 days length) without weekends:
$5 x 283 = $1415
That’s A LOT of money!

Currently minimum wage in Ontario is $14-$15
$14 x 80 work hours = $1120
$15 x 80 work hours = $1200
^ These are BEFORE deductions. Usually when you hit the 1k mark, you get deducted about 200 dollars per pay cheque.

We don’t realize the damage we are doing to our wallets when we buy little things here and there. I am an avid coffee drinker, I feel a significant difference in my overall behavior and awareness with and without it. I am gradually teaching myself to build tolerance to live without coffee. Some days I will give in and buy but I came from buying coffee every single day to drinking coffee maybe.. once or a twice a week?

Tip #3: Have a budget

Again, going back to what I said about restricting yourself. Never restrict yourself but make sure to budget your money out wisely.
Here is an example:
Say you make 3K a month and live away from your parents…
You spend (every month)…

$200 on groceries
$60 on phone bill
$80 for utilities
$50 internet bill
$150 for bus fare/gas
$200 on misc lunch/dinner occasions
$1200 for rent

What you have left…
$1060

Varying how big your objective is and how close you want to get to close to it. The remaining money you have left per month, you should at-least try to save 50%-60% of it. Have a Tax-Free Saving Account and just continuously save each month and you will start to notice the numbers growing bigger and bigger.

That is all for today, friends.
If you’re interested in more tips, please feel free to reach out to me and let me know you’re interested in these kinds of posts.

[UPDATE] Where have you been?

*DISCLAIMER: THIS IS NOT A BEAUTY-RELATED POST. PLEASE CHECK MY OTHER POSTS IF YOU ARE INTERESTED IN THAT. THIS IS A LIFE UPDATE POST. THANK YOU & GOOD DAY*

Hello Friends! I know, I know.. I have not been as active on my blog but I can explain… So I wasn’t as clear on my Instagram as I should have been. I got laid off my previous job and I was fortunate enough to get back in my feet within minutes. I was secured a position as the exact same role and duties at another place with a higher salary. I guess some things can be a good change.

My previous company was trying to exit from the market for a while and they finally did. I started noticing few to no calls and sales so they had to do what was best for them. However that being said, I had A LOT of administrative filing, paperwork and data entry to do to restart from square one. It is exhausting but very rewarding. I promise you that I will be more active here in about 2-3 weeks or so. Things are starting to really fall back into place for me and I can finally organize my thoughts on what I can do for my blog. I have many of you to thank for providing me fantastic ideas on what topics I should cover on my blog. I absolutely love how you guys are curious of what skincare products I like or dislike, places where to shop/shop smart and etc. In my perspective, I think anyone can achieve anything they want to achieve whether it’s your social media, work, life and etc. You just got to have the proper tools to guide you. The best guide I can thank and give credit for is google. I google EVERYTHING, guys. Yes, everything. Everything I want to know… usually there will be a post, website or forum on it. Do I always go by it? absolutely not but it is amazing to connect with others online to share yours thoughts with.

For a while, I was quite embarrassed to admit that I lost my job but the more I thought about it. I didn’t lose my job because of me nor did the employees… It was just poor management lead from one thing to another. Things that are way beyond any of control. Yes, I will admit it was quite traumatizing initially but as time progressed, I started to realize how many skills and attributes I have developed from my previous jobs and most importantly now. To think, at the age of 21.. my very first job was at a grocery store. I had no experience in anything, no sense of direction where to go for job wise and somehow I was fortunate enough to land my feet on an administrative role. How cool is that? Just for anyone’s reference, I majored in arts. I didn’t find a passion in it therefore I decided to stop pursuing. It was more of a hobby for me. Sure, I have a creative mind and skill but I felt very annoyed when someone told me to draw or paint something. I would much rather do it for my own pleasure than do it for others. As selfish as it sounds, I am being very transparent on my feelings.

Anyway, if you gotten this far on my post. Thank you, I will speak to you all soon!